Technology has propelled growth and evolution – and this extends to the business sector. Thanks to social media and changing trends in the field, digital marketing continues to see a lot of demand.
A lot of target audiences have moved online – and as such, businesses need to be able to keep up with these developments.
In this blog, we’ll talk about why digital marketing is an industry worth working in!
Demand
Firstly, digital marketing has a high demand. A lot of prospective customers have shifted online. This was most notable during the pandemic in 2020, as people were forced to work from home and businesses had to extend their presence more online. Despite the world opening its doors once more, conducting business online is something that has stayed.
TikTok influencers were launched and boomed. The early 2020s saw new names such as Glamzilla and Marj Maroket become household names in the beauty industry; both created content on TikTok.
With the demand for business online, so is the demand for those with the skillset for digital. According to Capgemini, 54% of business organizations within the United States, have emphasized that there is a gap for digital talent and it has a detrimental effect on the capacity for programs designed for digital transformation. This means companies are also missing out on potential profit because of a lack of ability to do digital.
As a result, roles in digital marketing are quite in demand.
Flexibility of Work
A career in digital marketing allows you more flexible working options. Some people work from their own office in their own home, while others work from a cafe that has internet. Digital marketing has allowed a lot of people to create their own schedules and work from anywhere.
Due to the nature of work in digital marketing, work-life balance is easier to achieve as you can work from anywhere as long you have a good internet connection, and laptop; this means no more braving hours of commute and wasted time that could’ve gone into your personal development.
According to Indeed’s Top 25 Jobs for Work-Life Balance article, there are 6 digital marketing roles that are good for work-life balance.
Growth and Evolution
The field of digital marketing in the Philippines is always evolving. For instance, when it came to content, Google changed its guidelines, with the EEAT guidelines. Algorithms change, and so do trends. This year, for examples, AI became much more prominent in marketing.
As things change, digital marketing managers also have to consider its effects on website rankings; no doubt, there will be adjustments to strategies. All just part of a day’s work in digital marketing!
Creativity
Digital marketing is also an industry where creativity can thrive! The industry is extremely competitive. According to Nanigans’ study, 74% of buyers in digital from the US have stated they were getting ad fatigue.
For every target market and brand, there is no sure one size fits all formula for being able to drive and create a successful digital ad campaign. However, there is a lot of room for experimentation and trial and error.”For instance, you could create your own AI image generator from text to produce visually engaging and personalized content that resonates with your audience.”
If you are experimental, then the space may be for you!
Salary
Another edge for working in digital marketing is the salary. There is potential to earn more, especially if you are hired in a very fast-growing and high-value company. This may also be affected by a lot of external variables such as experience, skill and others.
Wide Scope
And lastly, digital marketing has a wide scope of roles for you to join. There’s a demand for creatives ranging from graphic designers, content strategists, content writers for SEO services , and many more! If you’ve got the skill and potential, go for it!
Wrapping Up
Digital marketing is where you want to be if you want to have a flexible working schedule, growth, and an avenue for creativity. Thus, it’s also become one of the most competitive and fun industries in which to work!